Ways To Use Infographics In LMS Marketing Strategy

Infographics became the new standard of digital marketing. Is there any way that creative infographic ideas will happily delight prospects? I will share seven creative uses for those visual marketing tools in this post.

How To Use LMS Marketing Infographics In Your Strategy

Do you use LMS infographics for marketing in your strategy? Well, that’s right you should. Infographics are used by countless companies to promote new products and raise brand awareness. If they are lucky, the infographic becomes viral and, thanks to the strategically placed logo and embedded links, they meet a whole new audience. However, several companies lack the opportunities offered by golden LMS marketing. You will take the advertising campaign to the next level with a creative spark and clear-cut goals. Here are 7 creative ways to support the LMS using infographics.

How Can A Marketing Infographic Help Showcase Testimonials

Instead of merely adding blurb text testimonials to your landing page, using infographics to express customer satisfaction. The infographic on the LMS marketing that features 5 to 6 glowing reviews that highlight various benefits or features. The first testimonial, for example, includes a picture of the author or their company logo (with permission, of course) as well as a short or two-paragraph summarizing their experience. Prospects are more likely to sign up if they know that your product is being tried and tested, especially when there are different industries or use cases in the infographic.

Highlight Your Unique Selling Points With LMS Infographics

Most LMS firms use bullet lists or segmented site pages to express their specific selling points. In an infographic, however, you can shine the spotlight on your USPs to add visual appeal. It also sums up nicely why prospects should invest in the competition in your product. For example, the white labelling and configuration feature that allows users to customize the app to suit their needs, or the advanced reporting and analytics featuring out-of-the-box options and personalized metrics. To help prospects visualize the USPs in a real-world context, provide images or screenshots. For instance, the intuitive dashboard design that reduces the learning curve and improves functionality.

Company Bio To Build Brand Awareness

Bring prospects into your company and its key message. You can also offer them your company’s brief history, and highlight your team. This not only creates knowledge about the brand but also develops a partnership with future LMS customers. They can be assured that you aren’t just trying to sell them a product and instead, you are trying to earn their trust and foster a successful business relationship. For example, include a blurb about your beginnings and why you specialize in LMSs for compliance or external partner training. The next segment might feature a brief bio about your founder or CEO, followed by a product spotlight that hits two or three top sellers, as well as the top companies on your customer list.

Key Use Cases And Uses Of LMS Infographics For Marketing

People are more likely to purchase your LMS product until they fully understand its implementations in the real world. In other words, the advantages it can offer, and to whom it is intended. Use your LMS marketing infographic to show your system’s top use scenarios and the advantages it provides. You can also show the “top 5 challenges” your LMS can help overcome organizations to highlight the point. Back it up with statistics to make it still more plausible. “The LMS, for example, helped 75%of users increase resource allocation and cut training costs.” Include a contact email and company website so prospects can know more about what your LMS will bring to their organization — even if the LMS marketing infographic doesn’t mention their particular use case.

Impressive User Satisfaction LMS Stats Work Well As Marketing Infographics

Another perfect way to show off the stats is to pick 5 to 7 figures that match in with your points of sale or benefits. For example, note that 85% of users using the LMS for online customer service training have increased last quarter levels of customer satisfaction by at least 25%. Prospects appreciate concrete numbers indicating success for the company. During free trials, you can obtain statistics via customer surveys or questionnaires, as well as LMS metric data, or conduct focus groups to get more detailed feedback. Not only does this yield statistical data that you can use for your LMS marketing infographics, but it also helps you to continuously improve your product.

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Outline Pricing Packages

Instead of simply putting a price table in your LMS landing page or website, use an LMS marketing infographic to highlight your popular price packages. For instance, all the advantages that your “simple” program has to offer and for whom it is best suited, such as small to medium-sized companies with less than 50 employees. This is also an opportunity to invite them to sign up for a free trial or demo of LMS. Just include a connection to the landing/sign up page of your LMS and a call-to-action at the bottom. A side-by-side comparison of upgrade perks is another essential element to include in your pricing plan infographic. For example, the features included in your more advanced tariff plans versus your basic package.

Snapshot Product Tour

Take the prospects of a virtual tour of your LMS product and its many features that stand out. This LMS marketing infographic features screenshots to take potential customers behind the scenes from your platform. The first segment, for example, introduces them to the sign-up screen and explains the advanced security measures including password protection, encryption, and remote backups. Encourage them to sign up for the grand tour (the demo) or arrange a meeting with an experienced sales representative who will be able to answer their questions.

Marketing infographics from LMS provide buyers with all the information they need to make a well-educated purchase decision. At the very least they get to know the brand and its history so they can build confidence. If you’re chasing the marketing clock, use infographic templates or build your own models that you can use every now and then. This will also help you reduce the cost of development and extend your promotional budget.

1 thought on “Ways To Use Infographics In LMS Marketing Strategy

  1. Excellent blog. Info-graphics became the new standard of digital marketing.

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