Branding does not just raise awareness of your business or foster customer loyalty. It also shows that you have a voucher for your product. In the case of training companies, the branding elements give your approval stamp to the content packages and online training courses. The key is to subtly incorporate your messaging without forcing clients or individual learners to do so. This will enable you to market your brand and increase its credibility. Here are 7 branding features that must be included in the LMS for training companies to integrate the platform with your business image.
Logos are the basic elements of branding, especially if you’re bundling content or offering online training courses to individual learners. Client branding is another story that I’m going to address later in the list. Your company logo should be available on all communications, from marketing resources to the LMS home page. There should also be room for your logo in the templates of the online training courses and LMS reports.
Users must recognize your brand instantly, making it easier for them to recommend your product to friends and colleagues. It’s also a good time to make sure that your logo is polished and reflects your message. For example, the logo may be too intricate for smaller screens or may not match the aesthetics of your layout.
Typically, the color scheme is linked to the logo. It draws on a palette of the same color to create a sense of cohesion. However, some LMSs for training companies have customizable color schemes for different departments or user groups.
For example, your sales certification palette is unique to distinguish it from other pathways or content bundles. Color customization options vary depending on the LMS provider. Some of them allow you to modify every aspect of the layout, while others limit it to borders or fonts.
Develop custom-tailored banners, then embed them in the dashboard of your online learners. The banner is not just a way to reflect your branding, it is also a way to promote your products. For example, launch an upcoming event or online training course. Only show it to online learners who are enrolled in similar online training courses as they are most likely to be enrolled.
Other online learners see banners that link up with their interests or goals, such as an announcement for a new social media group that features helpful tips. Update banners regularly to give online learners the latest scoop and generate more interest in your online training course catalog.
Clients may browse online training content that is branded with your logo and color scheme as they want to make the online training course their own and offer it to their respective learners — employees, external partners, etc. Client-branded portals are therefore a great selling point for your training company.
Look for an LMS with multi-tenancy support that allows clients to adjust settings and integrate their branding elements. For example, change the dashboard banners or graphics to reflect their messaging or professional aesthetics. Keep in mind that many of your clients are trying to “pass-off” your online training content as their own to boost in-house credibility.
Customized Login Page
Online learners are welcomed by a personalized login page that includes your branding features, such as a logo and a welcome message. There may also be a place for guest users to log in or a link to a new user tutorial. A Call-to-Action for the latest products is another key element of LMS branding for your customized login page.
Branded emails sent from the LMS might include reports, marketing messages, or reminders. For example, a client’s membership is about to lapse, and they must renew to retain their online training privileges. Of course, including your company logo is a given. But there are other ways to incorporate your messaging like online training course recommendations or company images that help clients connect with your brand. This also comes in handy for client support as you’re able to customize email addresses, domains, and names so that clients can contact you directly when they have an issue rather than reaching out to the LMS vendor.
This branding element is unique to LMS for training companies since it has eCommerce features. You don’t want your storefront to blend with the crowd. It should stand out in the minds of clients, reflecting the quality of your online training content. Remember, this is often the first interaction with your brand. Invest in an LMS for training companies that support storefront white labeling. The extent of this customization varies depending on the service provider. Some allow you to change the entire layout down to product positioning and color palette while others require you to use their eLearning template and just leave a spot for your logo. Regardless of their personalization policies, you should be able to choose your own pricing structure. For example, you may prefer to sell subscriptions instead of content packages.
There is more to LMS branding for training companies than eye-catching, especially when you’re used to traditional LMS training for single use. For example, you may only need to incorporate your own branding elements for the employee development LMS. Training companies must also consider the expectations of their clients and personalization for individual learners. It’s not enough to simply integrate your logo and color scheme. You must also ensure that clients are able to reflect their image and adjust portal settings to align with their branding. Consider these crucial elements during your LMS test drive. Develop personas to verify that the platform offers branding diversification to increase your sales and signups.
Finding the ideal LMS for your organization is a must when you need to employ an effective online training strategy with maximum ROI. Teachr LMS will help you discover everything you need to know when opting for an LMS for training companies to achieve your business objectives. It provides classroom, virtual, mobile, gamification, and e-commerce features into a single, secure platform to meet any teaching or training needs.