employee training game

How Serious Games Lead Higher Corporate Training ROI

Looking for a more effective method of training for employees? Try serious games in corporate training! You will improve the performance of employees as well as the ROI of your training. Learn how to do it!

Increasing Corporate Training ROI With Serious Games

Current, technology-driven eLearning approaches have long outperformed traditional classroom training. Not to say that learning in the classroom has no value, but the focus has shifted to the online environment. Serious games are a trendy type of eLearning today.

More companies are embracing their business development culture with eLearning, game-based learning, and other unconventional training. And, due to this shift in learning methods, most employees, particularly millennials, are thriving. There are a number of reasons why people prefer online to in-class training:

  • Millennials have been born with mobile phones in their hands; they are very comfortable with new technologies and make the most of them.
  • Online training helps students to learn from the comfort of their home in their own time; this self-paced learning style has plenty of advantages and empowers students to make their own choices more often.
  • Online training can be delivered in a variety of formats: desktop or mobile, serious games, gamification, AR, microlearning, videos, webinars, DIYs, workshops, etc. You can do anything you can do in the class online now, better.
  • It’s easy for the learner to do extra research if they don’t understand a concept.
  • Most educational platforms incorporate a social aspect, either as peer reviews, discussion forums, or even groups based on social media; this allows people around the world to connect, discuss, and share knowledge — a phenomenon that is specific to online learning environments.
  • In a corporate environment, eLearning helps create a tightly-knit community of learning and development; workers have instant access to the information and advancement of skills that they are searching for. They are also free to share their knowledge with their peers, compare their development via leaderboards, and take off-line discussion during meetings and lunch breaks.
  • Employees can instantly apply what they learn, improving their day to day problem-solving and increasing overall productivity.
  • Companies using any of these training methods can expect immediate feedback, enabling them to improve content and delivery methods in line with employees learning goals.

The question you’re looking for is “Why do companies prefer serious games to traditional classroom-based training?” To answer this question, first we need to define what serious games are, what they do, and how they help the productivity and on-the-job efficiency of employees.

Read: Employee Motivation Ideas To Participate In Training

The Thing About Serious Games

All of us love to play games! And games have existed since before the beginning of time as a testament to that. Okay, maybe not so far back, but you’re getting the point! The concept of kindergarten was created by Friedrich Frobel at the beginning of the 19th century. This method of learning-through-play is still one of today’s most powerful and enjoyable.

A well-designed serious game strikes a balance between the content of learning and the fun factor. This type of training method for employees is based on the concept of learning-through-playing and adds many more benefits.

What They Are

If a game combines entertainment with learning, then it is a game that is serious or applied. The ultimate goal of a serious game is to teach. Traditionally, the health industry, the military, the field of science research, educational applications, politics, and engineering have used this learning delivery method. So, serious games begin as games at their heart. The added learning component makes them a powerful tool for growth of employees and businesses.

What They Do

Speaking of the benefits of putting serious games into corporate training is like talking about the advantages of inventing the microscope. What we’re trying to say is a lot of benefits! However, we are going to try to synthesize some general advantages here:

  • Serious games have an immediate on-the-job application.
  • They boost engagement and help with employee learning motivation.
  • They offer rewards and recognize accomplishment.

Why Employees Like Them

Employees like learning through playing serious games because they:

  • Provide a safe environment for failing and making mistakes.
  • Encourage employee collaboration.
  • Bring the fun factor into their day to day work.

We have established that a form of learning-through-play is serious games. Employees get all the rewards of improving and developing their skills and none of the on-the-job risks. Since they can sharpen their skills in problem-solving without potentially risking disappointing a client, employees feel motivated and comfortable to achieve their learning goals.

Employees are free to make mistakes and fail without fear of repercussions. They can retake a game level as many times as they need until they internalize the knowledge or have a good grip on the newly-learned skills.

A strong multi-player game will carry in the experience friendly competition. Employees can play to beat the scores of each other, resulting in a high motivation for success. If the game has an option to chat, players can talk to the same problem with different solutions. Live meetings can also lead to newly acquired knowledge and skills being discussed. This leads to more enjoyable and more effective collaboration among your staff members.

Serious Games In Corporate Training

Training games keep employees motivated because a fun learning environment is developed. It results in higher levels of information retention and skill development representing the quality of their jobs. Eventually, the bottom line of your company will be improved by a more informed and professional employee. The training’s ROI will start to be visible in various ways:

  • Employee’s job performance will increase.
  • Employee efficiency will improve in solving specific work-related issues.
  • The time required to complete a certain task will decrease.
  • Employees can develop a quicker and deeper understanding of new concepts and skills.
  • Employee overall job-satisfaction will improve.

Here are the reasons why adopting serious games into your corporate learning culture is a good idea.

Also read: Game-Based Learning: 5 Trends In Serious Games And How To Use Today

Cost-Efficiency

A traditional training course in the classroom requires a lot of planning and research. You’ll need to:

  • Make sure you choose the training company that fits your particular business.
  • Find the right space to suit the needs of learners and trainers.
  • Find the right time slot for running the training.
  • Prepare materials (if not brought in by trainer), and so on.

Therefore, serious games are more cost-effective because you just need to make an initial investment. After that, tweaking the gameplay and the content is all about meeting the needs of the employee. Training games can be placed on multiple platforms, such as desktop, mobile, and virtual reality. This means employees are not going to be bound by time or location. By using serious games, you can train staff from any location in the world. And, learners can take a self-directed approach to learning at-their-own-space that empowers and motivates them to excel.

Higher Output

Serious game training is more effective as it takes less time off the day-to-day work tasks of the employees. You can deliver important key concepts in a fun, easy to digest style by designing your game with micro modules. Such primary principles can be implemented on the job immediately. So, instead of going to a weekly classroom course and then attempting to apply what they learned on the job the next day, employees can pause the game and try the new skills right away.

Instant Feedback

You can enrich your serious game with short quizzes, end-of-level assessments, or end-of-game questionnaires. In any case, training games allow you to see how employees work in real time. This data gives you the ability to make changes and adapt to their needs.

Learners also get instant feedback on how the game progresses. They may also be able to see how employees perform, thereby motivating them to do better.

Easy To Measure

Using a serious employee training game means that you will have plenty of data to analyze. Analytics will show you employee commitment and where the learning content within the game was most troubled. This knowledge can then be used to recalibrate the game for better outcomes.

Employee Learning Support

What your employees will most likely appreciate the most is the fact that you are paying attention to their needs. This will be obvious from the type of game you choose to implement, the changes you make to improve the gaming experience, the content you include, and the learning objectives you set up. These all need to be in line with employee learning needs and skill level as well as align with your business objectives.

Conclusion

There are plenty of online and mobile tools out there that companies can use to more effectively train their staff. Alternatively, you can build your own serious game based on your business goals, the training needs of staff, and the skill level of learners. Either way, when using serious games in corporate training, the return on investment is clearly higher. Implementing serious games in the learning culture of your business will bring tons of benefits to your employees as well as your business.


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